InfraTech LLC

What InfraTech got

A fast, distinctive website that looks as exacting as the engineering work it represents, runs entirely on the client's own hosting with nothing external to break, and is built to be found by both Google and AI answer tools. It scores 100 on desktop and 96 on mobile for Lighthouse performance.

The client

InfraTech, led by Nesh Nastic (who introduced PP-RCT piping to the U.S. market), helps manufacturers, distributors and contractors design, certify and launch plastic piping products. The firm pairs 15-plus years in plastic piping and adhesives with a full engineering stack: CAD, mould tooling, simulation, and BIM/Revit, with compliance across ASTM, ISO 9001, NSF, ICC, IAPMO and ASME.

The opportunity

The previous site worked, but it did not match the precision of the business, and it had structural weak points.

• It looked like a generic template, in a field where buyers judge a firm on whether it looks like it does careful, exact work.
• Its web addresses were dated and inconsistent (every page ended in ".html").
• Its contact form ran through an outside service, routing enquiries through a platform the client did not control.
• Its technical brochures were served from a public Dropbox link instead of the company's own site.

What we did

We rebuilt the site from the ground up: a fast, self-contained site with a distinctive engineering-grade look that InfraTech owns outright.

• A credible, on-brand look ("Graphite & Filament"): the visual language of CAD software and engineering drawings, so the site signals precision at a glance.
• Speed and independence: the site loads fast and depends on nothing external, so there is nothing third-party to slow it down or break it.
• Clean, modern web addresses, with proper redirects so no existing links or search ranking were lost.
• A secure contact form on InfraTech's own domain, with spam protection and a reliable fallback even if scripting is off.
• The brochures brought back onto the company's own site.

The results

The old site was never measured, so rather than a before/after we report the new build's Lighthouse lab scores, alongside the structural improvements we can verify directly.

Runtime performance, Lighthouse, measured 21 June 2026. The legacy site had no baseline to compare against, so the figures below are the new build's Lighthouse lab scores. Real-world (CrUX field) data is not available yet, which is expected for a site without enough traffic, so these are lab results, reported as such.

Built to be found

Because the full text of every page is in the HTML from the first byte, with no JavaScript needed to read it, AI answer tools (Google AI Overviews, Perplexity, ChatGPT Search, Gemini) can read and cite InfraTech reliably. PageSpeed's agentic-browsing check bears this out (3 of 3 passed). A structured-data layer defines InfraTech as a single, clear business so it can be cited accurately rather than inferred from prose.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "InfraTech LLC",
  "url": "https://infratech-llc.com/",
  "logo": "https://infratech-llc.com/assets/brand/icon-512.png",
  "description": "Plastic piping systems consulting (PP-RCT, PEX, PVC, CPVC, PE-RT), with engineering for design, tooling, simulation, BIM and global compliance.",
  "email": "info@infratech-llc.com",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Albuquerque",
    "addressRegion": "NM",
    "addressCountry": "US"
  },
  "sameAs": [
    "https://www.linkedin.com/company/infratechllc"
  ]
}

Outcome

InfraTech moved from a template-bound, externally-dependent site to a fast, distinctive, self-contained platform it owns outright, clean by design, secure on its own domain, and built for both people and the AI tools that increasingly sit between a search and an enquiry.